NerdWallet taps LifeSearch as life insurance advice partner

For online comparison service

John Brazier
clock • 1 min read

LifeSearch has partnered with online comparison site NerdWallet to act as an advice channel for consumers seeking life insurance and critical illness (CI) cover.

NerdWallet offers financial comparison services for consumers to select, obtain quotes for and purchase life and CI policies. Under the partnership, LifeSearch will offer advice or guidance to consumers that require it through its advisers. Consumer queries for income protection, whole of life insurance and over-50s policies will also be signposted to LifeSearch. Debbie Kennedy, chief executive at LifeSearch said: "With our ambitions to grow the protection market, particularly among younger consumers, and to embrace technology in our sector, we are delighted to be selected as NerdW...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Adviser / Broking

A stake in the ground: World Mental Health Day

A stake in the ground: World Mental Health Day

“Helping those around us with their mental health should be something we do 365 days a year”

Cameron Roberts
clock 10 October 2025 • 3 min read
Paradigm Protect adds adviser access to Defaqto's CIC tool

Paradigm Protect adds adviser access to Defaqto's CIC tool

Managing product switching processes

Jaskeet Briah
clock 07 October 2025 • 2 min read
MAB invests in UK Moneyman

MAB invests in UK Moneyman

New appointed representative

Cameron Roberts
clock 01 October 2025 • 1 min read