LifeSearch appoints first chief data officer

LifeSearch stated that Stafford's appointment will aid improvements in distribution quality by accelerating its data usage and management. Stafford will be responsible for the design and implementation of real-time customer insights, in a bid to drive better customer propositions and improve journey conversions and customer outcomes. Stafford brings over two decades worth of experience to the role having previously helped organisations across a range of sectors better use data and analytics. His most recent role was head of digital data science at Admiral Insurance, where he led st...