Employee benefits must take into account demographic factors: Towergate

Age, lifestyle and risk should be considered

Hemma Visavadia
clock • 1 min read
Employee benefits must take into account demographic factors: Towergate

Employers should focus their benefits offering on specific demographics within their workforce such as age, lifestyle and risk factors, according to a report by Towergate Health & Protection.

The intermediary's research of 500 HR decision makers found that for 57% of employers offer the same benefits to all staff, while 18% base their benefits solely on seniority of staff. However, half of employers (49%) stated a desire to offer specific employee benefits for different demographics but found the process "too complicated". A further 42% said aiding recruitment and retention would be the reason for implementing benefits based on demographics, while 38% felt it would help to m...

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