Employee benefits must take into account demographic factors: Towergate

Age, lifestyle and risk should be considered

Hemma Visavadia
clock • 1 min read

Employers should focus their benefits offering on specific demographics within their workforce such as age, lifestyle and risk factors, according to a report by Towergate Health & Protection.

The intermediary's research of 500 HR decision makers found that for 57% of employers offer the same benefits to all staff, while 18% base their benefits solely on seniority of staff. However, half of employers (49%) stated a desire to offer specific employee benefits for different demographics but found the process "too complicated". A further 42% said aiding recruitment and retention would be the reason for implementing benefits based on demographics, while 38% felt it would help to meet corporate and social responsibilities. Around one third (32%) of employers said the advantage...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Employee Benefits

Unum UK adds Health Network to Help@hand

Unum UK adds Health Network to Help@hand

Partnership with YoungMinds

Jaskeet Briah
clock 18 June 2025 • 2 min read
Diagnostics rank as most 'essential' employee benefit for businesses

Diagnostics rank as most 'essential' employee benefit for businesses

Benenden Health research

Jaskeet Briah
clock 11 June 2025 • 2 min read
Employee benefits strategy shifting among UK businesses: WTW

Employee benefits strategy shifting among UK businesses: WTW

Businesses looking to improve health benefits

Jaskeet Briah
clock 10 June 2025 • 2 min read