WPA adds benefits for men to Lifestage Health offering

Men less likely seek clinical help

Hemma Visavadia
clock • 1 min read

WPA has announced an expansion to its Lifestage Health offering for group protection policies to include men's health benefits.

WPA stated the need for additional support comes after the Men's Health Forum found that men are less likely to visit a GP or a pharmacy and acknowledge illness or seek help when sick than women. The charity also found that 34% of men would be "embarrassed or ashamed" to take time off work for mental health conditions. The expansion to Lifestage Health includes dedicated healthcare services for men across 'Young adult', 'Adulthood' and 'Later years' life stages. Support services include consultations, diagnostic tests and procedures, scans and screenings, and vasectomies, covering ...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on PMI

'The AI-enabled doctor will see you now' – How the latest tech is supporting mental healthcare
PMI

'The AI-enabled doctor will see you now' – How the latest tech is supporting mental healthcare

As mental health demand grows, PMI providers must adapt sustainably. Rob Harvey spoke to Vitality's Dr Rishi Patel about AI's role in delivering personalised care.

Rob Harvey, Vitality
clock 22 July 2026 • 2 min read
Four ways PMI is supporting mental health prevention and earlier intervention
PMI

Four ways PMI is supporting mental health prevention and earlier intervention

VitalityHealth CEO Dr Arun Thiyagaran explains how private medical insurance is evolving to help close that gap

Dr Arun Thiyagaran
clock 22 July 2026 • 2 min read
Third of UK adults unsure if the NHS could fully meet their needs
PMI

Third of UK adults unsure if the NHS could fully meet their needs

The Exeter research findings

Jaskeet Briah
clock 02 July 2026 • 2 min read