Employers risk losing talent over lack of early parenthood support

According to Peppy research

Hemma Visavadia
clock • 1 min read

Employers are at risk of losing talented individuals if they don’t start offering early parenthood support, warned Peppy in its latest report.

The data collected from over 500 HR decision makers, found that only two thirds (63%) of surveyed employers offered early parenthood support. This comprises support offered to new parents following the birth or adoption of a child, and includes help with infant development, sleep and feeding, perinatal health, relationships, mental health, childcare, and return to work. Out of the surveyed respondents, 83% expressed concerns that they could lose talented individuals if they do not start providing such support. Peppy revealed that appearing as a caring employer (45%) was the most im...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Employee Benefits

Long-term finances impact productivity: PIB Employee Benefits

Long-term finances impact productivity: PIB Employee Benefits

71% of employees want more control over benefits

Cameron Roberts
clock 31 October 2025 • 1 min read
Older workers in demand: Barnett Waddingham

Older workers in demand: Barnett Waddingham

31% of UK employers hiring older workers

Cameron Roberts
clock 30 October 2025 • 1 min read
Employers overestimate impact of employee benefits: GRiD

Employers overestimate impact of employee benefits: GRiD

Employees struggling to see the value

Cameron Roberts
clock 23 October 2025 • 2 min read