WiP Network Conference 2022: Closing the research gap

The discussion panel focused on the importance of consumer research, buying behaviours and what the industry can do differently to try and engage further with clients to help more people become financially resilient through products such as income protection. Women in Protection (WiP) Network chair, Emma Thomson opened the conversation by explaining how WiP conducted its own research among 5,000 consumers, in association with AIG and iPipeline, examining people's perceptions and emotional connections, which would result in them buying protection. Stephanie Hydon, head of distribution ...