Aviva creates cancer care support service for PMI customers

In partnership with Macmillian Cancer Support

Hemma Visavadia
clock • 2 min read

Aviva has created a cancer support service for private medical insurance (PMI) customers living with cancer and for large corporate schemes that cover cancer care under its employee benefits.

Alongside its charity partnership with Macmillan Cancer Support, the provider has developed a Cancer Care Guide to offer customers and their loved one's support with their physical, financial, and emotional wellbeing. The guide offers help for customers to find information on cancer and financial considerations, working out a budget, where to find financial help, government benefits, sorting out financial affairs and pension options. Customers can also call the Macmillan Support Line for individual advice from trained cancer information advisors. Meanwhile, to help reduce costs, Av...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on PMI

PMI invoices up 8% in Q2: Healthcode
PMI

PMI invoices up 8% in Q2: Healthcode

3.2m invoices processed

Jaskeet Briah
clock 29 July 2026 • 1 min read
Young adults taking out loans to cover private treatment: The Exeter
PMI

Young adults taking out loans to cover private treatment: The Exeter

Financial pressures impacting wellbeing

Jaskeet Briah
clock 28 July 2026 • 2 min read
'The AI-enabled doctor will see you now' – How the latest tech is supporting mental healthcare
PMI

'The AI-enabled doctor will see you now' – How the latest tech is supporting mental healthcare

As mental health demand grows, PMI providers must adapt sustainably. Rob Harvey spoke to Vitality's Dr Rishi Patel about AI's role in delivering personalised care.

Rob Harvey, Vitality
clock 22 July 2026 • 2 min read