Reassured has announced the launch of its digital platform which offers customers the option to directly purchase life insurance online at a quicker pace.
The digital proposition was launched in collaboration with technology firm The IDOL and offers a simpler "buy now" process, which is based on a single underwriting question set that can be customisable for partner firms on a white label basis. The platform gives customers the option to either buy online or speak to a Reassured agent to assist with the purchase and has 23 clicks until a fully underwritten comparison, as opposed to upwards of 60 clicks elsewhere. The launch of the platform will be led by Simon Towndrow, the new head of product who joined from Klarna in February. Phil...
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