Reassured has announced the launch of its digital platform which offers customers the option to directly purchase life insurance online at a quicker pace.
The digital proposition was launched in collaboration with technology firm The IDOL and offers a simpler "buy now" process, which is based on a single underwriting question set that can be customisable for partner firms on a white label basis. The platform gives customers the option to either buy online or speak to a Reassured agent to assist with the purchase and has 23 clicks until a fully underwritten comparison, as opposed to upwards of 60 clicks elsewhere. The launch of the platfor...
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