British Friendly simplifies IP applications

Clicks reduced from 31 to 14

Hemma Visavadia
clock • 1 min read

British Friendly has updated its Income Protection online application process and raised cover for maximum annual pre-tax earnings.

The online questionnaire previously consisted of a minimum of 31 clicks but has now been reduced to 14, with only nine compulsory questions. The updated questionnaire now provides grouped questions for physical wellbeing and mental wellbeing, while using wording and phrases in line with the ABI Mental Health Standards. Meanwhile, the mutual has also increased cover for the maximum annual pre-tax earnings for income protection from £65,000 to £100,000, allowing higher earners the chance to secure more cover. The provider said it will cover 70% of an applicant's annual pre-tax income...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Income Protection

IPAW 2026: Claims stories and adviser skills

IPAW 2026: Claims stories and adviser skills

"We've got to get it right at that moment"

Jaskeet Briah
clock 24 September 2026 • 4 min read
IPAW 2026: Protecting income through change

IPAW 2026: Protecting income through change

Inclusive advice for diverse demographics

Jaskeet Briah
clock 23 September 2026 • 5 min read
IPAW 2026: Young clients and income risk

IPAW 2026: Young clients and income risk

Yearly IP event

Jaskeet Briah
clock 21 September 2026 • 4 min read