Aviva has implemented the Association of British Insurer’s (ABI) Mental Health Standards to improve access to protection products for consumers with mental health challenges.
The provider stated that many of the elements that comprise the Mental Health Standards have been part of its protection application process "for some years." In September, Aviva announced changes to its individual protection underwriting approach to include a full review of mental health questions and underlying rules, ensuring the "language used is sensitive and easy for a customer to understand." The additional measures taken by Aviva to further adhere to the ABI's Standards include additional wording before the customer is asked any underwriting questions to "clearly explain to cu...
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