Vitality launches Next Best Action to incentivise good health

Next Best Action, which is based on a "personalised and data-driven" approach, is designed to provide members with the one action that would have the biggest impact on their future health. The initiative uses data science and Vitality's understanding of individual health risks to predict which action is likely to have the most significant improvement a member's health and long-term health span It then recommends a personalised plan including tailored support via newly created pathways and...