Vitality launches Next Best Action to incentivise good health

Personalised and data-driven approach

John Brazier
clock • 1 min read
Starting a physical exercise regime is one of the Next Best Action pathways.
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Starting a physical exercise regime is one of the Next Best Action pathways.

Vitality has launched a “new approach” aimed at helping members make one change for the betterment of their physical health.

Next Best Action, which is based on a "personalised and data-driven" approach, is designed to provide members with the one action that would have the biggest impact on their future health. The initiative uses data science and Vitality's understanding of individual health risks to predict which action is likely to have the most significant improvement a member's health and long-term health span It then recommends a personalised plan including tailored support via newly created pathways and...

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