Mortgage advisers say protection conversations and referrals on the rise

“Clear disconnect” still remains in protection discussions

John Brazier
clock • 4 min read

The latest report from the Association of Mortgage Intermediaries (AMI) finds that advisers are having more protection discussions with clients and that cost is not the main barrier to purchasing cover.

The Viewpoint: Moving forward report, published by AMI today (17 November), surveyed 253 mortgage advisers and over 5,000 consumers on a range of issues concerning the protection market. One of the main findings of the report was that over half of advisers (57%) said that protection conversations with clients had increased over the past 12 months, while the rate of mortgage advisers signposting clients to protection specialists has also risen, from 14% in 2020 to 25% in 2021. Of the advisers that said they are discussing protection with clients, 86% said that they broach the topic of ...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Adviser / Broking

Monzo to acquire Habito

Monzo to acquire Habito

Deal expected to complete Spring 2026

Cameron Roberts
clock 16 December 2025 • 1 min read
2025 in review: Adviser reflections on services

2025 in review: Adviser reflections on services

Underwriting, IHT, AI and limited innovation

Jaskeet Briah
clock 16 December 2025 • 6 min read
Term assurance sales up 16% for Reassured

Term assurance sales up 16% for Reassured

Increased searcher intent recorded since June 2025

Jaskeet Briah
clock 12 December 2025 • 1 min read