Funeral costs biggest trigger for life insurance purchases in over 50's

OneFamily research shows

John Brazier
clock • 2 min read

Mutual society OneFamily finds that covering the cost of funerals and the need to protect families are the main reasons for over 50s buying life insurance.

Research conduct in August this year among 2,000 UK adults aged 50 or older found that 40% said that they didn't want family members to have to pay funeral expenses, while 30% said they have bought life insurance as they are approaching later life.  Meanwhile, the need to protect their family (28%) was also identified as a main trigger for seeking out life insurance. The mutual found that around two in five (22%) over 50's currently have a life insurance policy, while the same percentage are considering taking out cover. Other drivers identified by the research included financial l...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Individual Protection

Partner Insight: The rising risks shaping family protection conversations

Partner Insight: The rising risks shaping family protection conversations

Why everyday mishaps traditional protection products may miss

Metlife UK
clock 09 January 2026 • 2 min read
16% of patients on NHS waiting list more than 12 months

16% of patients on NHS waiting list more than 12 months

ONS data

Jaskeet Briah
clock 08 January 2026 • 2 min read
Underwritten WOL sees strong growth in Q3: Gen Re

Underwritten WOL sees strong growth in Q3: Gen Re

Growth in policies sold and APE

Cameron Roberts
clock 19 December 2025 • 1 min read