Royal London has updated its approach to mental health in its pre- and post-sales communications, in line with new incoming standards developed by the Association of British Insurers (ABI).
The provider stated that the changes are in line with the ABI's Mental Health Standards and Access to Insurance Agreements, designed to make it easier for customers with mental health issues to apply for protection insurance. Language used in protection application forms has been changed to include clearer and more empathetic questions, with a clearly defined mental health questions section separate from those concerning physical health. Meanwhile, language that could be construed as negative has been replaced with softer terms, for example ‘decline' or ‘refuse' has been replaced with...
To continue reading this article...
Join COVER for free
Signup and gain exclusive members-only insights
- Unlimited access to real-time news, key trend analysis and industry insights.
- Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
- Receive breaking news stories straight to your inbox in the daily newsletter.
- Members only access to monthly programme 'The COVER Review'
- Be the first to hear about our CPD accredited events and awards programmes.
