UnderwriteMe adds Vitality to Protection Platform

Life and critical illness

John Brazier
clock • 1 min read

Vitality’s portfolio of individual protection products have been added to UnderwriteMe’s sourcing system.

The insurtech stated that the addition of Vitality marks a "major expansion" to the platform and brings the total number of providers accessible to advisers to 15. The move will initially see advisers gain access to Vitality's life cover, optimised life cover, life and serious illness cover, optimised life and serious illness cover, serious illness cover and optimised serious illness cover. Nilesh Patel, head of sales and marketing at UnderwriteMe, commented: Our aim is to give advisers and customers even more choice by constantly increasing the number of insurer brands on the Platfor...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Individual Protection

Beagle Street enters intermediary market

Beagle Street enters intermediary market

Life and CI

Cameron Roberts
clock 19 June 2026 • 3 min read
CIC claims for prostate cancer up by 65% since 2023: Aviva

CIC claims for prostate cancer up by 65% since 2023: Aviva

£38m paid out for prostate cancer in 2025

Jaskeet Briah
clock 15 June 2026 • 1 min read
Partner Insight: The evidence bottleneck - why claims slow down, and how we fix it together.

Partner Insight: The evidence bottleneck - why claims slow down, and how we fix it together.

Faster evidence. Clearer updates. Better support. Changes that could ease the bottleneck.

Dave Thompson, Senior claims technical manager, Scottish Widows
clock 15 June 2026 • 4 min read