Life insurance consumers overpaying by £1.2B annually: DeadHappy

On 25-year policies

John Brazier
clock • 2 min read

Customers with 25-year life insurance policies are overpaying by as much as £1.2 billion every year according to DeadHappy.

According to the insurance provider's research, a combination of overpaying for premiums worked out on average basis over the 25-year period and cancelling policies that are "no longer fit for purpose" means that customers are significantly overpaying each year for their life cover. DeadHappy stated that because policies are set up where the price is averaged over 25 years, consumers are overpaying in the earlier 15 years to compensate for the later 10 years. Inflexibility is also causing people to cancel or change policies on average every seven years, the insurer stated, meaning cus...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Individual Protection

Fifth of adults without a long-term financial plan

Fifth of adults without a long-term financial plan

Scottish Friendly research

Jaskeet Briah
clock 11 August 2026 • 2 min read
Government to launch up to 159 NHS mental health centres

Government to launch up to 159 NHS mental health centres

The Department for Health and Social Care (DHSC) has announced the launch of up to 159 new NHS mental health facilities across England.

Jaskeet Briah
clock 07 August 2026 • 2 min read
Protection APE up across the board: Gen Re

Protection APE up across the board: Gen Re

Protection pulse Q1 update

Cameron Roberts
clock 06 August 2026 • 1 min read