Life insurance consumers overpaying by £1.2B annually: DeadHappy

On 25-year policies

John Brazier
clock • 2 min read

Customers with 25-year life insurance policies are overpaying by as much as £1.2 billion every year according to DeadHappy.

According to the insurance provider's research, a combination of overpaying for premiums worked out on average basis over the 25-year period and cancelling policies that are "no longer fit for purpose" means that customers are significantly overpaying each year for their life cover. DeadHappy stated that because policies are set up where the price is averaged over 25 years, consumers are overpaying in the earlier 15 years to compensate for the later 10 years. Inflexibility is also causing people to cancel or change policies on average every seven years, the insurer stated, meaning cus...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Individual Protection

The shift in demand for unemployment cover

The shift in demand for unemployment cover

Increase in the total amount paid out

Kesh Thukaram
clock 07 August 2025 • 3 min read
The COVER Review: Regulatory updates, Consumer Duty and insurer data

The COVER Review: Regulatory updates, Consumer Duty and insurer data

Week commencing 28 July 2025

COVER
clock 01 August 2025 • 1 min read
Quarter of adults not feeling financially independent

Quarter of adults not feeling financially independent

Scottish Widows data

Jaskeet Briah
clock 28 July 2025 • 2 min read