Client-led protection interest stagnant despite Covid: Scottish Widows

'Elephant in the room'

John Brazier
clock • 2 min read

New research from Scottish Widows shows that financial advisers are not seeing more desire for protection products from clients despite the impact of the pandemic.

Research carried out among 200 IFAs in July this year found that 74% of respondents the number of client-initiated conversations about protection products had "remained stagnant" since before the onset of the pandemic. Despite the impact of Covid-19 causing issues such as reduced working hours, financial hardship and illness, only "a small proportion" of advisers said that their clients are proactively asking for professional advice on critical illness cover (7%) and life insurance (8%). Promoting the additional services included in protection policies was found to be beneficial to in...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Adviser / Broking

Robert Sinclair joins LSL FS

Robert Sinclair joins LSL FS

Named non-executive director

Jaskeet Briah
clock 10 June 2026 • 1 min read
Pivotal appoints two C-suite hires

Pivotal appoints two C-suite hires

Group COO and group CTO named

Jaskeet Briah
clock 09 June 2026 • 2 min read
Broadstone appoints senior actuarial director

Broadstone appoints senior actuarial director

Simon Grout takes the role

Cameron Roberts
clock 08 June 2026 • 1 min read