IamINSURED to launch new D2C life insurance platform

Alongside advised model

John Brazier
clock • 1 min read

Life insurance broker iamINSURED is set to launch a new direct-to-consumer (D2C) platform to cater for increasing self-service demand.

The new D2C platform, which has been developed from existing UnderwriteMe and Cavendish platforms, also aims to support the increasing number of life insurance applications with additional disclosures, such as medical, occupational and activities. Similarly to other D2C platforms, the iamINSURED platform will sit in front of the broker's advised proposition, with the option of users to divert out of the channel to an adviser should they require additional support or information. It has been designed to reflect the online journey that consumers experience when purchasing other insuranc...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Adviser / Broking

SJP sees record £242.4bn FUM but flows down 67% in Q3

SJP sees record £242.4bn FUM but flows down 67% in Q3

Drop follows new charging structure

Cristian Angeloni
clock 29 October 2026 • 1 min read
Budget 26: Adviser frustration grows after delving into the details

Budget 26: Adviser frustration grows after delving into the details

"The overall tax take still rises"

Sophia Panayi
clock 29 October 2026 • 4 min read
Amii adds The Right Advice to membership

Amii adds The Right Advice to membership

New intermediary member

Jaskeet Briah
clock 27 October 2026 • 1 min read