SBG & PDG launch guide to assist advisers on suicide

World Suicide Prevention Day

John Brazier
clock • 2 min read
SBG & PDG launch guide to assist advisers on suicide

Sesame Bankhall Group (SBG) and the Protection Distributors Group (PDG) have partnered to publish a guide to help advisers discuss suicide-related issues with their clients.

The guide was developed by Action for Suicide Prevention in Insurance (ASPiiN), a voluntary group of individuals from across the protection insurance industry with a professional or personal experience of the impact of suicide. The launch of the guide coincides with World Suicide Prevention Day (10 September). It includes guidance for advisers on: Why a customer may want to talk about suicide when discussing insurance Signposting to sources of information and support Access to ...

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