SBG & PDG launch guide to assist advisers on suicide

World Suicide Prevention Day

John Brazier
clock • 2 min read

Sesame Bankhall Group (SBG) and the Protection Distributors Group (PDG) have partnered to publish a guide to help advisers discuss suicide-related issues with their clients.

The guide was developed by Action for Suicide Prevention in Insurance (ASPiiN), a voluntary group of individuals from across the protection insurance industry with a professional or personal experience of the impact of suicide. The launch of the guide coincides with World Suicide Prevention Day (10 September). It includes guidance for advisers on: Why a customer may want to talk about suicide when discussing insurance Signposting to sources of information and support Access to insurance for customers Language to use Authored by ASPiiN, the guide has been published in pa...

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