Life insurance provider unveils new TV ad campaign encouraging people to set their ‘Deathwishes’ as part of life cover.
DeadHappy is to air two new TV adverts featuring the ‘Please Die Responsibly' slogan, designed to encourage consumers to put their end of life wishes in order as part of its life insurance proposition. The first advert will air today (16 August) and a second version debuting on 1 September, across multiple channels including Channel 4 and Sky TV. The provider, which offers term life policies, covering policyholders for five to 10 years with only a year-long fixed rate, secured funding of £4.75 million in January this year from Channel 4 Ventures and VentureFounders as part of a major ...
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