British Friendly promotes Claire Kelly to propositions director

Joined in April

John Brazier
clock • 1 min read

British Friendly has announced the promotion of Claire Kelly from new business consultant to propositions director.

Kelly joined the mutual society in April this year from LV= and in her new role will be responsible for proposition, product, pricing, underwriting and business information. British Friendly stated that Kelly has already implemented a number of successful changes to the mutual's new business proposition with "further exciting changes planned" for the second half of the year. Prior to joining the mutual, Kelly was at LV= for 10 years, most recently as head of product and proposition for protection. As propositions director for British Friendly, she will report to chief executive, Simon...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Insurer

Aviva updates DigiCare+ for individual policies

Aviva updates DigiCare+ for individual policies

Charge added for finger-prick annual health check

Jaskeet Briah
clock 23 January 2026 • 2 min read
Insurers pay out £4bn in PMI claims: ABI

Insurers pay out £4bn in PMI claims: ABI

£2.6bn paid for workplace claims

Jaskeet Briah
clock 22 January 2026 • 1 min read
Scottish Widows joins iPipeline's Advanced Underwriting platform

Scottish Widows joins iPipeline's Advanced Underwriting platform

Fourth provider added

Jaskeet Briah
clock 20 January 2026 • 1 min read