Interest in financial advice, protection up due to pandemic

Zurich research

John Brazier
clock • 1 min read

Around one in five people in UK considering financial advice or taking protection cover due to Covid-19

According to Zurich's research, conducted in May this year, the pandemic has caused people to revaluate how they manage and spend their money, with a greater focus on saving, being more mindful of spending and preparing for the unforeseen. While 51% are now prioristing savings to prepare for unexpected events or loss of income, around one-third (32%) are taking action by increasing the amount they are setting aside. Meanwhile, around one in five people (19%) are considering seeking professional advice on their finances, with the same percentage of people thinking about taking out prot...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Adviser / Broking

Professional skills: If protection feels salesy, it's because the adviser is unclear on their role

Professional skills: If protection feels salesy, it's because the adviser is unclear on their role

“The client isn't being sold at. They're being looked after.”

Ash Borland
clock 19 May 2026 • 3 min read
CIExpert partners with Succession Wealth

CIExpert partners with Succession Wealth

Supporting protection as part of holistic planning

Jaskeet Briah
clock 18 May 2026 • 2 min read
Targeted Support is a turning point - but it must include protection

Targeted Support is a turning point - but it must include protection

“This is an important moment for the advice market”

Roy McLoughlin
clock 14 May 2026 • 5 min read