Debbie Kennedy to succeed Tom Baigrie as LifeSearch chief executive

As of 1 November

John Brazier
clock • 1 min read

Protection director at LV= announced as new chief executive of life insurance intermediary

Tom Baigrie, who established LifeSearch in 1998, will take on the position of chair at the intermediary, following the appointment of Kennedy as chief executive. Kennedy is currently protection director at insurance provider LV=, and has spent over 20 years in the insurance industry, having held other senior roles at Royal London, Capita, MLC Life Insurance and AXA. Commenting on her new role, Kennedy said: "I'm honoured to be joining LifeSearch and can't think of a more iconic Protection company to work with. This is a wonderful opportunity for me to help lead LifeSearch through its ...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Adviser / Broking

amii appoints Charlie Francis to executive committee

amii appoints Charlie Francis to executive committee

Howha PMI managing director

Jaskeet Briah
clock 24 July 2026 • 1 min read
Rosemount adds 12 advisers in Q2

Rosemount adds 12 advisers in Q2

41% growth in protection in H1

Jen Frost
clock 24 July 2026 • 2 min read
PDG takes 'cautious engagement' approach to secondary life firm We Buy Life Policy

PDG takes 'cautious engagement' approach to secondary life firm We Buy Life Policy

Consumer outcomes, vulnerability and fair value

Cameron Roberts
clock 23 July 2026 • 2 min read