Covid causes rise in life protection sales: Canada Life

5.8m adults

John Brazier
clock • 1 min read

Canada Life research finds 18-34 year olds most likely to purchase, or consider purchasing, life insurance since the start of the pandemic

According to research from the insurer, 5.8 million UK adults have taken out, or considered taking out, a life insurance policy since the start of the Covid-19 pandemic. Nearly one-fifth (19%) of those aged 18-34 stated they are considering or taking out life insurance policies, the largest percentage of any age group. The research found that despite the pandemic triggering more people to think about their own mortality, there are still 32.9 million (63%) people who have never thought about or do not have an active life insurance policy in place. Canada Life also found that men hav...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Individual Protection

Fifth of adults without a long-term financial plan

Fifth of adults without a long-term financial plan

Scottish Friendly research

Jaskeet Briah
clock 11 August 2026 • 2 min read
Government to launch up to 159 NHS mental health centres

Government to launch up to 159 NHS mental health centres

The Department for Health and Social Care (DHSC) has announced the launch of up to 159 new NHS mental health facilities across England.

Jaskeet Briah
clock 07 August 2026 • 2 min read
Protection APE up across the board: Gen Re

Protection APE up across the board: Gen Re

Protection pulse Q1 update

Cameron Roberts
clock 06 August 2026 • 1 min read