Vitality launches car insurance proposition

Health and life insurer Vitality has expanded its range of cover through the launch of its new motor insurance proposition. As first reported by COVER in January this year, Vitality has partnered with Covea Insurance to offer the cover directly to consumers, with existing members able to access to number of benefits and rewards at launch. Drawing upon its shared-value approach to insurance, the VitalityCar proposition will use incentives to reward members and promote positive behaviour change via its Good Driving Programme. In addition to offering comprehensive car insurance, the o...