iPipeline records 10% intermediary protection sales growth during Q1

Like-for-like rises 7%

John Brazier
clock • 2 min read

Signs of growth in life insurance and critical illness, but income protection down year-on-year according to iPipeline stats

Protection sales processed through iPipeline's platform during the first three months of this year grew by 10% overall compared to the same period in 2020, while like-for-like sales rose 7% during Q1 this year. Decreasing life applications saw the largest year-on-year increase during the period, recording growth of 21%, attributed to reduced prices as a result of increased competition in the space. Level life policy sales grew by 16% year-on-year, with the average life cover amount 4% higher than in the same period in 2020.  Critical Illness volumes also increased substantially, wi...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Individual Protection

Sandwich generations face a financial planning gap: Vitality

Sandwich generations face a financial planning gap: Vitality

Finances stretched between generations

Jaskeet Briah
clock 03 August 2026 • 2 min read
The COVER Review: Social care, private health and Consumer Duty

The COVER Review: Social care, private health and Consumer Duty

Week commencing 27 July 2026

COVER
clock 31 July 2026 • 1 min read
Funeral costs up 3.3% since the start of 2026

Funeral costs up 3.3% since the start of 2026

Average costs rise by £151

Jaskeet Briah
clock 27 July 2026 • 2 min read