iPipeline records 10% intermediary protection sales growth during Q1

Like-for-like rises 7%

John Brazier
clock • 2 min read

Signs of growth in life insurance and critical illness, but income protection down year-on-year according to iPipeline stats

Protection sales processed through iPipeline's platform during the first three months of this year grew by 10% overall compared to the same period in 2020, while like-for-like sales rose 7% during Q1 this year. Decreasing life applications saw the largest year-on-year increase during the period, recording growth of 21%, attributed to reduced prices as a result of increased competition in the space. Level life policy sales grew by 16% year-on-year, with the average life cover amount 4% higher than in the same period in 2020.  Critical Illness volumes also increased substantially, wi...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Individual Protection

Customers reconnected to £3.2m of lost protection cover

Customers reconnected to £3.2m of lost protection cover

Forms part of Billions 4 Millions initiative

Jaskeet Briah
clock 25 August 2026 • 2 min read
Eleos embeds protection offering into Homebox for renters

Eleos embeds protection offering into Homebox for renters

Renters and home movers to access advice

Jaskeet Briah
clock 21 August 2026 • 2 min read
Fifth of adults without a long-term financial plan

Fifth of adults without a long-term financial plan

Scottish Friendly research

Jaskeet Briah
clock 11 August 2026 • 2 min read