Omnia Protect takes over Lifecover.com

A range of partnerships and a senior hire has led to Omnia Protect securing the Lifecover.com brand, COVER has learnt. Omnia Protect managing director, Bret Jackson, took on the role of head of marketing at Lifecover.com, a protection broker and lead generation firm, last August. He later became head of operations. Lifecover.com has also partnered with Engaged Resource, which saw it build a bespoke CRM, and service provider Auxilium Partnership, while also establishing a number of commercial tie-ins and working closely with insurance providers, the firm said. Bret Jackson, managing...