ActiveQuote develops 'revolutionary' sales process

A sales process that has helped increase conversion rates by 30% has been developed by ActiveQuote with the help of Cardiff University. Named ‘Rubee', the process uses machine learning algorithms to identify customers who are most likely to buy a product, as opposed to just browsing. It does so by allocating a score to every enquiry and this informs the order and frequency of the customer contact strategy. ActiveQuote can use this data to focus on the customers with the highest intent. It will also be helpful in driving future developments, including assigning enquiries to specific ad...