Jack Whitehall and AXA Health CMO team up for 'feel-good' campaign

Newly rebranded AXA Health has teamed up with comedian, actor and author Jack Whitehall as part of a new ‘Feelgood Health' campaign. The initiative, which aims to show that staying fit and healthy can be fun, saw the A League of Their Own star embark on a series of challenges alongside AXA Health chief medical officer Dr Annabel Bentley, which included a forest walk with a dog. The campaign is backed by research from the health insurer which found that 83% of Brits agree that committing to health regime in the long-run is easier if it's enjoyable. One in six feel a ‘no pain, no gain' ...