Two thirds of Brits believe enjoying activity is more important than reaching goal, research shows
Newly rebranded AXA Health has teamed up with comedian, actor and author Jack Whitehall as part of a new ‘Feelgood Health' campaign. The initiative, which aims to show that staying fit and healthy can be fun, saw the A League of Their Own star embark on a series of challenges alongside AXA Health chief medical officer Dr Annabel Bentley, which included a forest walk with a dog. The campaign is backed by research from the health insurer which found that 83% of Brits agree that committing to...
New research with The Exeter
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