Baby boomers' wellbeing worries employers most - GRiD

Compared to any other generation

Adam Saville
clock • 3 min read

GRiD research reveals lack of general fitness among workers aged 56-74 is biggest worry

Employers are more concerned about the health and wellbeing of baby boomers than they are about any other generation in the workplace, across all areas of physical and mental health, research by Group Risk Development (GRiD) from before Covid-19 has suggested. The study of 500 HR decision makers in January showed that the general lack of fitness of baby boomers - those aged 56-74 - was the biggest worry for employers (32%), due to non-active lifestyles and sedentary working conditions. However their concerns for generation X (29%) and millennials (30%) were not far behind, while only 23%...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Group Protection

Toothfairy secures £7.3m investment

Toothfairy secures £7.3m investment

Tackling the national dental crisis

Cameron Roberts
clock 18 September 2025 • 1 min read
Over 55's not feeling supported to stay in work: Bupa

Over 55's not feeling supported to stay in work: Bupa

Returning to the workforce had a positive impact

Jaskeet Briah
clock 15 September 2025 • 2 min read
36% of employers directly fund support for employees

36% of employers directly fund support for employees

Illness or injury cases

Cameron Roberts
clock 05 September 2025 • 2 min read