Baby boomers' wellbeing worries employers most - GRiD

Compared to any other generation

Adam Saville
clock • 3 min read

GRiD research reveals lack of general fitness among workers aged 56-74 is biggest worry

Employers are more concerned about the health and wellbeing of baby boomers than they are about any other generation in the workplace, across all areas of physical and mental health, research by Group Risk Development (GRiD) from before Covid-19 has suggested. The study of 500 HR decision makers in January showed that the general lack of fitness of baby boomers - those aged 56-74 - was the biggest worry for employers (32%), due to non-active lifestyles and sedentary working conditions. However their concerns for generation X (29%) and millennials (30%) were not far behind, while only 23%...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Group Protection

Group risk pays out £2.69bn in 2025: GRiD

Group risk pays out £2.69bn in 2025: GRiD

£7.36m per day

Cameron Roberts
clock 16 June 2026 • 2 min read
Employers urged to help fight cancer misinformation

Employers urged to help fight cancer misinformation

“Employers can help shift cancer care from reactive to preventative”

Vanessa Sallows
clock 10 June 2026 • 5 min read
Bupa adds benefits to SME health insurance offering

Bupa adds benefits to SME health insurance offering

Includes GP services

Jaskeet Briah
clock 28 May 2026 • 1 min read