Baby boomers' wellbeing worries employers most - GRiD

Compared to any other generation

Adam Saville
clock • 3 min read

GRiD research reveals lack of general fitness among workers aged 56-74 is biggest worry

Employers are more concerned about the health and wellbeing of baby boomers than they are about any other generation in the workplace, across all areas of physical and mental health, research by Group Risk Development (GRiD) from before Covid-19 has suggested. The study of 500 HR decision makers in January showed that the general lack of fitness of baby boomers - those aged 56-74 - was the biggest worry for employers (32%), due to non-active lifestyles and sedentary working conditions. However their concerns for generation X (29%) and millennials (30%) were not far behind, while only 23%...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Group Protection

James Tait joins GAIN board

James Tait joins GAIN board

Former UnderwriteMe CEO

Jaskeet Briah
clock 17 October 2025 • 2 min read
Unemployment rates rise in last quarter

Unemployment rates rise in last quarter

Up to 4.8%

Cameron Roberts
clock 14 October 2025 • 2 min read
Healix Health updates cancer care offering

Healix Health updates cancer care offering

Partnership with Further

Jaskeet Briah
clock 08 October 2025 • 2 min read