Advisers seeing increased protection interest

As a result of Covid-19

Adam Saville
clock • 2 min read

Shifting consumer attitude towards protection during pandemic, according to advisers

Research by Guardian Financial Services has revealed that 75% of advisers have seen an increased willingness from clients to talk about protection as a result of Covid-19. The survey of 410 advisers, conducted over the last three months, found that there has been an increase in clients actively seeking protection advice - 40% said they had seen an increase in protection enquiries from existing clients and 38% had seen it from new clients. While more than half (55%) said they always talk about protection, 83% of the remaining advisers said they had discussed it more frequently since th...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Adviser / Broking

Sesame launches adviser platform

Sesame launches adviser platform

Adviser compliance and engagement tool

Jaskeet Briah
clock 02 April 2026 • 2 min read
TRM names PMI supervision and development manager

TRM names PMI supervision and development manager

Joins from Bupa

Jaskeet Briah
clock 02 April 2026 • 1 min read
Howden launches new practice amid Hymans Robertson's team acquisition

Howden launches new practice amid Hymans Robertson's team acquisition

Forms Howden Insurance Actuarial and Longevity practice

Jaskeet Briah
clock 01 April 2026 • 2 min read