Machine learning social media platform launched to advertise life insurance

Facebook marketing partner Rocketer has launched a machine learning platform which it said uses artificial intelligence (AI) to improve insurance advertising results on social media. The firm said that, after initially witnessing, on average, an 11% improvement for the few client campaigns currently using the technology, it plans to roll it over the next couple of months. The platform, which allows Rocketer to monitor multiple campaigns at one time, uses historic data as a predictor of future success to provides a granular view of performance, it said. According to the firm's CEO, ...