Google Trends analysis shows lower online interest levels in life insurance than at start of pandemic
When the coronavirus outbreak took hold of the UK towards the end of March, life insurance as an online search term was hitting around 90% of its interest over time popularity, however at the beginning of May it was below 75%, Google Trends data has suggested. iPipeline, who conducted the research, said that while searches are currently higher than at pre-COVID levels, which stood closer to 60% towards the end of 2019, the decline could be attributed to fewer adviser interactions. Searches...
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