'Proceed with caution' when advertising life insurance

Research suggests that consumers are looking to trust-worthy brands to support them through these worrying times, however finding the right moral balance when it comes to tailoring advertising for life insurance in light of coronavirus is crucial, industry members have warned. A Facebook marketing firm that works exclusively with insurers has noticed a significant drop in advertising costs (per clicks and per impressions) which they have put down to COVID-19. "Global traffic became 23% cheaper overnight, from 14 March, due to positive moves on both the supply and demand side of the ma...