Steve Bridger appointed MD of Aviva UK health business

Reporting to Rob Barker

Adam Saville
clock • 1 min read

Previously managing director for group protection, he has been with Aviva for 17 years

Steve Bridger has been appointed as managing director of Aviva's UK health business. Previously managing director for group protection, Bridger has been with Aviva for 17 years and in his new role will report to Rob Barker, managing director for health and protection.  Aviva said his successor as managing director for group protection will be confirmed in due course, with Bridger overseeing this area of the business in the interim." Steve Bridger has also been the chair of trade body Group Risk Development (GRiD) since February 2018.

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on PMI

Young adults 'most open' to exploring private healthcare
PMI

Young adults 'most open' to exploring private healthcare

Younger adults 'redefining' what they expect from healthcare

Jaskeet Briah
clock 06 March 2026 • 2 min read
Private healthcare admissions hit record in Q3 2025
PMI

Private healthcare admissions hit record in Q3 2025

PMI paid admissions at a record level

Jaskeet Briah
clock 03 March 2026 • 2 min read
Scottish Widows and Macmillan launch cancer report
PMI

Scottish Widows and Macmillan launch cancer report

UK prevalence could rise 58% by 2045

Cameron Roberts
clock 26 February 2026 • 2 min read