PRIMIS adds Cura to protection panel

Adam Saville
clock • 1 min read

Advisers in the network will now be able to refer clients struggling to get the right cover to specialist advisers

PRIMIS Mortgage Network has added Cura Financial Services' team of specialist protection advisers to its protection panel. This will mean that clients of PRIMIS' advisers will be able to refer clients with pre-existing health conditions, unusual jobs, hazardous pastimes or travelling abroad for non-standard advice about life insurance, critical illness cover and income protection. Vikki Jefferies, proposition director at PRIMIS, said: "Ensuring that consumers are protected is at the heart of everything we do. We are committed to equipping our brokers with the content and tools they ne...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Adviser / Broking

Professional skills: If protection feels salesy, it's because the adviser is unclear on their role

Professional skills: If protection feels salesy, it's because the adviser is unclear on their role

“The client isn't being sold at. They're being looked after.”

Ash Borland
clock 19 May 2026 • 3 min read
CIExpert partners with Succession Wealth

CIExpert partners with Succession Wealth

Supporting protection as part of holistic planning

Jaskeet Briah
clock 18 May 2026 • 2 min read
Targeted Support is a turning point - but it must include protection

Targeted Support is a turning point - but it must include protection

“This is an important moment for the advice market”

Roy McLoughlin
clock 14 May 2026 • 5 min read