Brits spend more than £2,500 a year on health and fitness

According to Vitality and American Express research

Adam Saville
clock • 2 min read

Almost a third buying alternative health products and therapies including acupuncture and reiki

Brits spent an average of £211 per month on health and fitness in 2019 - totally more than £2,500 a year - research from Vitality and American Express has revealed. This figure equates to 8% the average yearly UK salary and indicates a growing appetite for healthy lifestyles alongside more alternative wellbeing practices. The survey of more than 3000 people found that the most popular health and fitness purchases in 2019 included healthy food (£414 spent on average during the year), supplements such as vitamins and protein shakes (£218 on average) and sportswear and active accessories...

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