Brits spend more than £2,500 a year on health and fitness

According to Vitality and American Express research

Adam Saville
clock • 2 min read

Almost a third buying alternative health products and therapies including acupuncture and reiki

Brits spent an average of £211 per month on health and fitness in 2019 - totally more than £2,500 a year - research from Vitality and American Express has revealed. This figure equates to 8% the average yearly UK salary and indicates a growing appetite for healthy lifestyles alongside more alternative wellbeing practices. The survey of more than 3000 people found that the most popular health and fitness purchases in 2019 included healthy food (£414 spent on average during the year), supplements such as vitamins and protein shakes (£218 on average) and sportswear and active accessories...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on PMI

Six in 10 adults would choose PMI as top employer-funded benefit
PMI

Six in 10 adults would choose PMI as top employer-funded benefit

27% have self-funded treatment over the past five years

Jaskeet Briah
clock 10 September 2025 • 3 min read
Perci Health appoints medical director to support expansion
PMI

Perci Health appoints medical director to support expansion

Launch of new specialist clinics

Jaskeet Briah
clock 04 September 2025 • 2 min read
Private healthcare admissions hit second highest level in Q1 2025
PMI

Private healthcare admissions hit second highest level in Q1 2025

Insured admissions remain stable

Jaskeet Briah
clock 02 September 2025 • 3 min read