Aviva launches 'no frills' life cover

To give advisers a cheaper and quicker option for clients, Aviva's new policy offers simple banded life cover based on the client's age alongside simplified policy documentation. Designed to appeal to different groups of advisers and their clients, the insurer said it has ‘clear' pre-application eligibility questions, an underwriting guide, instant decisions and no medical evidence is required. The term of the policy is between one and 40 years and premium starts from £3.50 - for Life Insurance+ it's from £5. The pre-eligibility application questions for advisers will ascertain whe...