Aims to normalise seeking support for mental health as there is no one type of ‘normal’
Bupa's first major advertising campaign since 2017 seeks to tackle the stigma around mental health with its ‘Is it normal? TV ad. Launched as part of its ‘For Living' brand activity, offers reassurance by highlighting that there are more than seven billion versions of normal on the planet, in a bid to normalise seeking support for a mental health challenge. Bupa is also launching a mental health hub as part of the campaign to offer information, guidance and practical tips to help people improve...
Entries open for intermediaries
If urgent support not provided
From 13 July
Younger people most likely
Compared to 2019