Five reasons why employee benefits programmes fail

'Businesses can fall at the first hurdle'

Adam Saville
clock • 3 min read

A smattering of EBC tips to keeping staff happy at a time when many might be looking elsewhere

January - a time when some employees get itchy feet - is a chance that employers often take to promote their employee benefits programmes to remind staff why they are so lucky to work for their company.   However, it can be disheartening when new benefits programmes get a lacklustre response from staff. Brett Hill, distribution director at Towergate Health and Protection, said: "Employee benefits play an important role in the recruitment and retention of staff. However, businesses can fall at the first hurdle, by making a few easy mistakes that can result in benefits programmes not be...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Employee Benefits

Mental health tops employer concerns for 2026

Mental health tops employer concerns for 2026

Everywhen research findings

Jaskeet Briah
clock 17 February 2026 • 1 min read
Broadstone expands Sovereign Risk Management's absence insurance offering

Broadstone expands Sovereign Risk Management's absence insurance offering

Tackle employee absence challenges

Jaskeet Briah
clock 11 February 2026 • 2 min read
Health Shield Wellbeing boosts menopause support

Health Shield Wellbeing boosts menopause support

Partnership with My Menopause Centre

Jaskeet Briah
clock 10 February 2026 • 1 min read