Bupa says it does not activate targeted health-related advertising based on user behaviour
Last week we reported that Financial Times had named Bupa, among a number of other leading health websites, as part of an investigation into the sharing of sensitive data with advertising giants such as Google, Amazon and Facebook. The FT analysed 100 health websites, including WebMD, Healthline, Babycenter and Bupa, to find that 79% of sites dropped ‘cookies' which allowed third-party companies to track individuals around the internet without consent - a legal requirement in the UK. The investigation...
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