Vitality launches cancer product

£570 a month benefit

Adam Saville
clock • 2 min read

Monthly income to support additional living expenses incurred during cancer treatment

Vitality has launched a new cancer benefit - named ‘Cancer Benefit Booster' - alongside a raft of serious illness cover (SIC) changes (also announced today). Revealed as part of ‘Vitality Pink', an initiative which directly rewards members who hold both a VitalityHealth and VitalityLife policy, ‘Cancer Benefit Booster' provides extra financial support to people diagnosed with cancer. Available to members with a VitalityHealth private medical insurance (PMI) plan and an eligible SIC policy, claimants on either policy will receive £570 a month, plus the cost of their monthly PMI and lif...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on PMI

Trust in PMI rebounds
PMI

Trust in PMI rebounds

Fairer Finance data

Cameron Roberts
clock 09 December 2025 • 1 min read
NHS waiting list stagnant in September 2025
PMI

NHS waiting list stagnant in September 2025

7.39m treatments on list

Cameron Roberts
clock 13 November 2025 • 2 min read
Use of insurer-provided health services up by 23%: ABI
PMI

Use of insurer-provided health services up by 23%: ABI

Association calls for IPT freeze

Jaskeet Briah
clock 03 November 2025 • 3 min read