Tom and Polly websites target mums and dads, generating life insurance enquiries for financial services professionals
According to Candid, formerly E-finity Leads, a lead generation business for financial service professionals, there has been a huge increase in consumers searching online for advice and support around life insurance. Between August 2018 and July 2019, the firm saw a 200% increase in unique visitors to its Tom and Polly websites, which specifically target mums and dads. Candid has generated more than 300,000 life insurance enquiries over the last 12 months, and to date, has helped to insure more...
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Nearly half of annual salary
However the average household believes it can last 90 days
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