Millennials more likely than baby-boomers to want income not jackpot

Research by Just

clock • 2 min read

Ahead of National Lottery's new 'Set for Life' game aimed at younger players

Millennials are more likely than baby-boomers to prefer to win £1,000 a month for life, rather than a lump sum of £1m if they were to win the lottery, according to research by Just Group. The research comes ahead of the National Lottery's new game, Set for Life, which offers a top prize of £10,000 a month for 30 years rather than a lump sum. The new game is designed to appeal to a different type of player, according to Just Group, which interviewed more than 2,000 people about whether they would prefer lottery winnings as a £1m lump sum, £1,000 a week for the rest of their life of a m...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Adviser / Broking

'The way we talk about protection has moved on': PA360

'The way we talk about protection has moved on': PA360

Growing interest among IFAs and wealth managers

Jenna Brown
clock 02 May 2025 • 4 min read
COVER Women in Protection and Health Awards 2025: In pictures

COVER Women in Protection and Health Awards 2025: In pictures

Winners gallery and on the night pictures

COVER
clock 02 May 2025 • 1 min read
COVER Women in Protection and Health Awards 2025: Winners revealed

COVER Women in Protection and Health Awards 2025: Winners revealed

Leading women in the industry

COVER
clock 02 May 2025 • 2 min read