Millennials more likely than baby-boomers to want income not jackpot

Research by Just

clock • 2 min read

Ahead of National Lottery's new 'Set for Life' game aimed at younger players

Millennials are more likely than baby-boomers to prefer to win £1,000 a month for life, rather than a lump sum of £1m if they were to win the lottery, according to research by Just Group. The research comes ahead of the National Lottery's new game, Set for Life, which offers a top prize of £10,000 a month for 30 years rather than a lump sum. The new game is designed to appeal to a different type of player, according to Just Group, which interviewed more than 2,000 people about whether they would prefer lottery winnings as a £1m lump sum, £1,000 a week for the rest of their life of a m...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Adviser / Broking

Rosemount launches AI promotions tool

Rosemount launches AI promotions tool

Assessing content under FCA rules

Cameron Roberts
clock 28 May 2026 • 1 min read
New head of protection development for Omni Protect

New head of protection development for Omni Protect

Dave Butler takes the role

Cameron Roberts
clock 27 May 2026 • 1 min read
Mortgage firms reporting lower proportion of vulnerable customers

Mortgage firms reporting lower proportion of vulnerable customers

Data from the MorganAsh Resilience System (MARS)

Jaskeet Briah
clock 27 May 2026 • 2 min read