Millennials more likely than baby-boomers to want income not jackpot

Research by Just

clock • 2 min read

Ahead of National Lottery's new 'Set for Life' game aimed at younger players

Millennials are more likely than baby-boomers to prefer to win £1,000 a month for life, rather than a lump sum of £1m if they were to win the lottery, according to research by Just Group. The research comes ahead of the National Lottery's new game, Set for Life, which offers a top prize of £10,000 a month for 30 years rather than a lump sum. The new game is designed to appeal to a different type of player, according to Just Group, which interviewed more than 2,000 people about whether they would prefer lottery winnings as a £1m lump sum, £1,000 a week for the rest of their life of a m...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Adviser / Broking

SM Advice adds AI visibility and authority audit service

SM Advice adds AI visibility and authority audit service

AI search visibility and practical steps

Jaskeet Briah
clock 29 September 2026 • 1 min read
CII launches Voices

CII launches Voices

New research community

Sophia Panayi
clock 25 September 2026 • 1 min read
Howden Employee Benefits COO expands remit following Barnett Waddingham deal

Howden Employee Benefits COO expands remit following Barnett Waddingham deal

Supporting UK and international growth ambitions

Jaskeet Briah
clock 17 September 2026 • 2 min read