Millennials more likely than baby-boomers to want income not jackpot

Research by Just

clock • 2 min read

Ahead of National Lottery's new 'Set for Life' game aimed at younger players

Millennials are more likely than baby-boomers to prefer to win £1,000 a month for life, rather than a lump sum of £1m if they were to win the lottery, according to research by Just Group. The research comes ahead of the National Lottery's new game, Set for Life, which offers a top prize of £10,000 a month for 30 years rather than a lump sum. The new game is designed to appeal to a different type of player, according to Just Group, which interviewed more than 2,000 people about whether they would prefer lottery winnings as a £1m lump sum, £1,000 a week for the rest of their life of a m...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Adviser / Broking

GRiD adds IHC to membership

GRiD adds IHC to membership

Independent advice to corporate clients

Jaskeet Briah
clock 18 June 2025 • 1 min read
The Right Mortgage and Protection Network introduces health fact find

The Right Mortgage and Protection Network introduces health fact find

Aims to simplify advice processes

Jaskeet Briah
clock 18 June 2025 • 2 min read
Howden Group's CEO David Howden awarded CBE

Howden Group's CEO David Howden awarded CBE

King's Birthday Honours List

Jaskeet Briah
clock 16 June 2025 • 2 min read