Beagle Street launches cockney and his dog TV ad

'To disrupt what's traditionally been a very staid category'

Adam Saville
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Beagle Street launches cockney and his dog TV ad

Lenny Street and his dog Beagle encourage family at seaside to take out life insurance

A tiny beagle dog and his kind-hearted cockney owner, known as Lenny Street, have been unveiled as the faces of Beagle Street's latest advertising campaign. In the first TV ad instalment, Terry and his furry little friend meet a family at the seaside sheltering from the rain, where they successfully convince them to consider Beagle Street's life insurance policies. Promoting an evolution from the traditional life insurance DRTV model to a brand response approach, the campaign is the BGL Group...

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