Beagle Street launches cockney and his dog TV ad

A tiny beagle dog and his kind-hearted cockney owner, known as Lenny Street, have been unveiled as the faces of Beagle Street's latest advertising campaign. In the first TV ad instalment, Terry and his furry little friend meet a family at the seaside sheltering from the rain, where they successfully convince them to consider Beagle Street's life insurance policies. Promoting an evolution from the traditional life insurance DRTV model to a brand response approach, the campaign is the BGL Group...