Advisers 'failing to connect' with baby-boomer heirs - Zurich

'Missed opportunities'

clock • 1 min read

Only 7% of clients of retirement age say their adviser had introduced themselves to adult children

Advisers are missing the chance to connect with the heirs of the baby-boomer generation, according to research carried out by Zurich. The insurer found fewer than one in 14 (7%) of clients of retirement age saying their adviser had introduced themselves to their adult children, suggesting advisers could be missing out on the opportunity to connect with the next generation of savers. More widely, it is estimated £1.2trn in wealth could "cascade down" from baby-boomers to younger generations over the course of the next 30 years. Yet the study of 200 advised clients aged over 55, underta...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Adviser / Broking

PDG launches Protection Insights Report 2026

PDG launches Protection Insights Report 2026

Underwriting, annual statements, market views

Cameron Roberts
clock 25 February 2026 • 2 min read
COVER Women in Protection and Health Awards 2026: Finalists announced

COVER Women in Protection and Health Awards 2026: Finalists announced

Recognising female excellence in protection and health

COVER
clock 25 February 2026 • 5 min read
Thameside Associates expands Stonebridge partnership

Thameside Associates expands Stonebridge partnership

Continues for 10 years

Cameron Roberts
clock 20 February 2026 • 1 min read