Advisers 'failing to connect' with baby-boomer heirs - Zurich

'Missed opportunities'

clock • 1 min read

Only 7% of clients of retirement age say their adviser had introduced themselves to adult children

Advisers are missing the chance to connect with the heirs of the baby-boomer generation, according to research carried out by Zurich. The insurer found fewer than one in 14 (7%) of clients of retirement age saying their adviser had introduced themselves to their adult children, suggesting advisers could be missing out on the opportunity to connect with the next generation of savers. More widely, it is estimated £1.2trn in wealth could "cascade down" from baby-boomers to younger generations over the course of the next 30 years. Yet the study of 200 advised clients aged over 55, underta...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Adviser / Broking

Rosemount launches AI promotions tool

Rosemount launches AI promotions tool

Assessing content under FCA rules

Cameron Roberts
clock 28 May 2026 • 1 min read
New head of protection development for Omni Protect

New head of protection development for Omni Protect

Dave Butler takes the role

Cameron Roberts
clock 27 May 2026 • 1 min read
Mortgage firms reporting lower proportion of vulnerable customers

Mortgage firms reporting lower proportion of vulnerable customers

Data from the MorganAsh Resilience System (MARS)

Jaskeet Briah
clock 27 May 2026 • 2 min read