Advisers increasing support for vulnerable clients - Prudential

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“It is certain cognitive decline and its impact on the advice market will continue to grow, increasing the responsibility for advisers to respond” - Prudential's Vince Smith-Hughes
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“It is certain cognitive decline and its impact on the advice market will continue to grow, increasing the responsibility for advisers to respond” - Prudential's Vince Smith-Hughes

Advisers are increasing support for vulnerable clients and training staff to spot signs of impairments, in response to growing concern about the impact of cognitive decline, according to Prudential research.

Almost three-quarters of advice firms now have specific rules for advising vulnerable clients and are increasing their support for them as the sector responds to the growth in inquiries about later-life advice, the Pru's numbers suggest. More than two-in-five of the 101 firms surveyed by Pollright for the insurer said they now monitor for signs of unusual or concerning behaviour among clients, in response to growing concern about the impact of cognitive decline, while nearly half of firms claimed...

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