Vitality enters long-term savings market

Vitality has launched VitalityInvest, a long-term savings solution to the challenges of an ageing population in poorer health without adequate savings. Based upon the concept of "shared value" - which generates value for stakeholders through behavioural change over time - the proposition is geared towards closing the UK ‘savings gap' by combining investments with wellness. The vehicle is made up of three products - a stocks and shares ISA, a junior ISA and a retirement plan - all available exclusively through financial advisers. "The solution" "Solutions currently available in t...