LifeQuote partners with Anorak

Adviser protection platform LifeQuote is combining with Anorak to integrate data science technology into its quote and application services, it was announced at COVER Protection and Tech Forum today. By utilising Anorak's data models, customer profiling tools and policy scoring to determine customers' needs, LifeQuote will match customers with solutions and provide advice all within a singularly packaged format. It is hoped that the new partnership will open up protection business for advisers not currently selling protection products, as it will create highly personalised recommendat...