Employers risk losing staff by not communicating group risk benefits effectively

Adam Saville
clock • 2 min read

This January, one in five people are looking for a new job, with almost half of them seeking better offers elsewhere. More effective communication of group risk benefits would help recruit and retain staff, research by GRiD has revealed.

Employers may struggle to retain and recruit staff by not communicating the value of their employee benefit packages effectively enough, Group Risk Development (GRiD), the industry body for group risk protection, has warned. Research by GRiD found that most employers are seriously downplaying the remuneration packages on offer to employees and therefore risk losing worker interest in jobs as early as the interview stage. Only a fifth (21%) of organisations discuss benefits such as employer-sponsored life assurance, income protection and critical illness protection when discussing pote...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Group Protection

Benenden Health adds heart rhythm measurements to offering

Benenden Health adds heart rhythm measurements to offering

Partnership with FibriCheck

Jaskeet Briah
clock 06 June 2025 • 2 min read
Cancer main cause of claim for group risk

Cancer main cause of claim for group risk

GRiD research

Cameron Roberts
clock 02 June 2025 • 2 min read
Unum UK paid out £41.1m in dental claims in 2024

Unum UK paid out £41.1m in dental claims in 2024

75% of claims were for private treatments

Jaskeet Briah
clock 30 May 2025 • 2 min read